Azerbaijan Tourism Board (ATB), together with 4 local tourism industry partners, represented Azerbaijan at PATA Travel Mart (PTM) 2026, held in Kuching, Sarawak, Malaysia.
As one of the leading travel trade exhibitions in the Asia-Pacific region, PTM 2026 provided a platform for Azerbaijan to present its tourism offerings to international travel professionals. Represented with a national stand, the country showcased its diverse tourism products and opportunities while holding business meetings with potential partners from key international markets.
The event brought together tourism companies specialising in leisure and luxury travel, business events (MICE), and other segments. Participants included tourism agencies, tour operators and industry representatives from Europe, CIS, South and Southeast Asia, the Middle East, East Asia, Africa and the Pacific region.
Business meetings held during the event focused on promoting Azerbaijan as a destination, exploring new cooperation opportunities and strengthening existing partnerships with international travel industry representatives.
Following PTM 2026, ATB took part in the World Islamic Tourism & Trade Expo (WITEX 2026), which was held in Kuala Lumpur.
Representatives of government institutions, leading tourism companies and international market stakeholders came together at WITEX 2026 organised by the Malaysian Association of Tour and Travel Agents (MATA). The event focused on opportunities for cooperation in tourism within the framework of the Islamic economy, innovations in the development of software solutions for the tourism sector, as well as establishing connections with local and international suppliers.
The event also featured discussions on the development of halal tourism, with tourism companies and destinations from various markets showcasing halal travel experiences, products and services.
